Executive Brand Founder Wendy Pavey talks about the meaning, purpose and value of Personal Brand in this 1min:49sec video. 


"Personal Brand functions like any brand: its purpose is to help the customer choose between very similar options. Personal Brand Strategy creates a powerful point of difference for you, that is grounded in the commercial value you can bring to a role."

A powerful personal brand has an objective. What’s yours?

personal brand 101

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Your guide to creating your own powerful personal brand

This free ebook outlines the personal brand architecture I've developed.

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The 4 Elements of Personal Brand Strategy

1. Foundation

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The foundation of an effective personal brand is your Value Proposition. If not grounded in commercial value, your brand will be an empty shell.

2. Assets

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Your brand needs to be translated to a suite of Brand Assets that you use to powerfully communicate your value on a wide range of platforms.

4. Authority

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You'll need to establish your Brand Authority so that your value is clearly understood and can be quickly recognised and readily shared.

4. Visibility

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You'll need to ensure that your brand is visible to the right people – the decision-makers who can help you to achieve your career objectives.

About Wendy Pavey

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Iconic global brand experience

"I've worked for iconic global FMCG brands like Apple, Nokia, Gillette, Raid and Gatorade. What I learned is that these famous brands work constantly to keep their name relevant to – and remembered by –  their target market.


Executives and senior leaders need to do exactly the same, to ensure they are both visible and valued."

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Marketing communications expertise

"My skills are grounded in marketing imperatives: my focus is always on achieving your objective, which is effectively 'selling' yourself as an ideal candidate, a thought leader or a sought after mentor.


At the start of my career, I mostly used the written word and focused on influencing mainstream media. Today I employ video and audio formats, and make extensive use of social media and online platforms."

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Senior executive clientele

"Throughout my career, I've worked with and for very senior leaders in a diverse array of enterprises. I understand the unique demands of an executive career and have tailored my services accordingly.


My 1:1 programs provide a Done For You service that delivers excellent results with the least possible input from you, so you can focus on your day-to day role, while ensuring attention to your longer term career goals."

clients and Client COMPANIES

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Get answers to your questions about personal brand

TOUCHPOINT is my regular email newsletter. It covers the basics of personal branding and answers questions submitted by subscribers.